One of the first pieces of advice Ira Shull gave me when I met him at a networking event was to join LinkedIn. Since then, I’ve heard him repeat that advice at many events and social gatherings. According to Ira, in his twenty years of working in publishing, ten of which he’s worked freelance, no other tool has found him more work. Recently I had the pleasure to interview him about how he uses LinkedIn and what his results have been.
Sūmèr: When did you start using LinkedIn?
Ira: I set up a profile early 2008, but I didn’t really start using it until people started contacting me—including people I went to college with, friends I had at previous publishing companies, and so on. I quickly realized that this was a valuable resource since people were finding me through it, so I added most of my resume information to my profile, got some recommendations from people I’d worked with as well as former clients, began building my contact list, and started really looking to see what I could use the service for.