Blogs

  • Make a Stellar First Impression: Tips on Editing Your Marketing Copy

    By Michelle Alford on December 28, 2009
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    The primary way your customers and potential customers get to know your company online is through your message or the copy. Your website content, newsletters, blog, and even emails should be well written, reflect your brand, and be free of errors. Regardless of your actual position–whether owner, marketing director, copywriter, etc.–editing your copy is essential if you want to make a […]
  • Is Your Pricing Turning Clients Away?

    By Michelle Alford on December 16, 2009
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    Businesses often make the mistake of believing that lower prices always appeal to potential customers; however, like all aspects of how you market your company, finding the right price is about considering your customers’ preferences and figuring out how to best serve them. Consider the story of a financial magazine that was preparing to launch some years ago. The magazine […]
  • Emerging Travel Company Sees Huge Success through Social Media Efforts

    By Michelle Alford on November 19, 2009
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    Though social media can be used to market your products and services, it’s most effective when used to market your brand–even before the products and services are ready. Adam Salomone, who has worked with social media at a small Boston-based publishing company for the past two years, is helping to develop an online travel venture that will offer reviews, tips, […]
  • Hate Selling? Legal Business Development Book Offers Great Advice for Any Industry

    By Michelle Alford on November 17, 2009
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    “The best time to begin business development activity is several years ago; the next best time to begin is now.” A rainmaker is someone who brings in new clients. Though the term is most often used in the legal profession, every business needs rainmakers among their staff to ensure company success. Written as a lawyer’s tool for business development, The Reluctant Rainmaker […]
  • Top 5 Reasons Your Target Audience Leaves Your Site during the First Few Clicks

    By Michelle Alford on November 6, 2009
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    Your products / services are perfect for audience, but still they leave without buying anything or without even looking around. Why? The following is a list of easily remedied reasons why your perfect customer isn’t giving you a chance: 1) Unappealing Design: Despite being told since we were children not to judge a book by its cover, we still do. No […]
  • If You Think LinkedIn Is Not Worth Your Time, Think Again

    By Michelle Alford on October 9, 2009
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    One of the first pieces of advice Ira Shull gave me when I met him at a networking event was to join LinkedIn.  Since then, I’ve heard him repeat that advice at many events and social gatherings.  According to Ira, in his twenty years of working in publishing, ten of which he’s worked freelance, no other tool has found him more work.  […]